RIVERBEAT
MUSIC FEST
2024
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riverbeat.com
Naming
Logo/Visual Identity
Key Art
Social Media Assets
Out Of Home
Collateral
Signage
Merchandise
RIVERBEAT
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“Beat” refers to music and also a popular area to hang out
References Memphis music: “Memphis Beat” (Jerry Lee Lewis song,long-running radio show on WEVL)
Sounds like “riverboat,” a wink to river tourism, culture and history
Feels familiar but doesn’t lean into overused Memphis references (i.e. bluff city, 901, etc.)
“THERE WERE SO MANY AMAZING
PERFORMANCES AT RIVERBEAT THIS YEAR,
I CAN’T EVEN PICK A FAVORITE!”
CREDITS
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Animation / Motion by Tree People Int’l
RivberBeat Web Dev by Simple Focus
Copy/Narrative by Lindsey Butler
Video Drone Footage c/o Archer