MEMPHIS
CONVENTION &
VISITOR BUREAU
________

All photos courtesy of the MCVB

Illustration
Mural
Fleet Design
Media Campaign

MMXXI

A—SIDE

  • The Classic Tune You Know

    From Stax to Sun Studios, BB King to Al Green, This is the Memphis people outside dream about, where the air is filled with honeysuckle and soul.

  • Descriptors

    Lush botanics

    Painterly washes of color

    People melded with place

    A familiar snap to evoke a familiar sound

 

B—SIDE

  • The Deep Cut You Don’t Know

    From Royal Studios to the High/Low, juke joints to dive bars, this is the Memphis locals know and love — and love to share with newcomers

  • Descriptors

    Swirling lights

    A heady buzz

    The right balance of glam and grit to match the spirit of the city

 

GREEN ONIONS

  • MEMPHIS LEGACY

    Booker T. tickling the organ keys to cook up some green onions.

  • Descriptors

    Saturated red-orange and greens

    A nod to the original album art and type treatment

 

MOTEL MIRRORS

  • MEMPHIS Contemporary

    Amy LaVere with her upright bass surrounded by lost motel mirrors

  • Descriptors

    Warm wood tones, and a rich blue-green that reminds you of being on the open road under the open sky.

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