BIO

St Francis Elevator Ride (the artist occasionally known as Josh Breeden) was born, reared and educated in the great state of Tennessee. He received his BFA in graphic design from the University of Tennessee at Martin before defecting to Memphis. By day, he earns his keep as a designer at local creative agency, Loaded For Bear. By night, he maintains an exhaustive procession of freelance projects because he can’t turn off his brain. 

SFER’s body of work blurs the line between design and fine art, incorporating both commercial and experimental elements. The artist has always been drawn to a type of faux nostalgia for lives not his own: grainy photos of atomic families posed in cigarette ads, impossibly clean typefaces from Mid-Century tool and die catalogs, offset prints with taut halftones that hint at stories hiding just below the surface. He primarily composes in pixels these days, creating digital collage illustrations and animated gifs, but his truest loves are texture-laden mixed media adventures, hand-screened prints on paper and fabrics, and analog collages.

 

 


PRESS

HI-FRUCTOSE MAGAZINE
UPPERPLAYGROUND
VISUAL MELT
MEMPHIS FLYER
URBAN OUTFITTERS
VICE / CREATORS
BEAUTIFUL DECAY
MTV NEWS
HUNGER TV
THE TENNESSEAN
NAILED MAGAZINE
BOTANIC GARDENS
INTERIORATOR
PANTA
SOCIETE PERRIER
NEVER LAZY
22 MAGAZINE
KOLAJ
GESTURE MAGAZINE
ALTERNOPOLIS
YOUNG-SPACE
LOMOGRAPHY
MUTANTSPACE
OSSO MAGAZINE
THE ROOSTER
IDEAFIXA
MASHABLE
YEWKNEE
THE DAILY BILLBOARD

 

 

The body of work, dripping in a charming sort of irony, is made in a way that parallels its content. Like the Cleaver-esque family before the television, the viewer is seduced and transfixed by St. Francis Elevator Ride’s images. The eye is manipulated by an expert understanding of color; opposite colors like green and magenta alternate and flash at break-neck speed, forcing a sort of optical illusion that commands attention (this technique was widely employed by Andy Warhol). As technology and media integrate seamlessly into our home lives, our sense of identity shifts in challenging new directions; from these charming gifs, we might draw insight into the changing definitions of personal agency, selfhood, and intimacy.

~ Beautiful Decay Magazine

 

"There’s something about St. Francis Elevator Ride’s work that entrances – the impressive levels of detail, colour and attention, perhaps, that do more than merely hint at the artist’s drive; the versatility of his portfolio which features animated work, designs, collages and mixed media pieces; or maybe the quantity of personality which the American artist displays through his craft and not merely through his quirky pseudonym. These assets are nothing less than admirable and they transpire through our exchange with the artist and art director, who gives us a fascinating snapshot of the world in which he lives."

~ NeverLazy Magazine

 

"As our imago of household appliances are associated with the domestication of the feminine quality, what St. Francis Elevator Ride’s ‘Lush Interiors’ arouses is the saturation point of the malleable phylogenesis of a language ladened primate, coming to terms with an inflexible virtual reality infused consumerist defined usefulness. It is a melting away of male dominator values and reemergence or reintegration with the feminine, or what James Joyce called “the mama matrix most mysterious”.

~ Visual Melt


SELECT CLIENTS
 

MTV
THE NEW YORK TIMES MAGAZINE
DEPARTURES MAGAZINE
THE ATLANTIC
THE VILLAGE VOICE
BLT COMMUNICATIONS
VOLCOM ENTERTAINMENT
PERRIER
WIRED MAGAZINE
ARDENT MUSIC
AMERICAN GRAPEFRUIT
MADJACK RECORDS
TRASHY CREATURES RECORDS
HIGH/LOW RECORDING
VELVET BLUE MUSIC
JEFFREY DRAG RECORDS
TEXIERA RECORDS
THE HI-TONE
DON'T BLINK
CLAY OTIS
DEAD SOLDIERS
PRMIS
QUESTION THE ANSWER
BENPHIS


EXHIBITS

Heart Throbs - 2011. Joint Exhibit with Joseph Kendrick. Odessa. Memphis, TN
untitled Spring Roll - 2012. Group Show. Nashville, TN
$ORRY - 2012. Group Show. Spring Broad Ave. Art Walk. Memphis, TN.
untitled Hot Mess - 2012. Group Show. Welcome to 1979. Nashville, TN
Bikesploitation - 2013. Group Show. Crosstown Arts. Memphis, TN
UTM Alumni Exhibit - 2013. Group Show. University of Tennessee at Martin
Send Me the Details: ERF Retrospective - 2013 Group Show. Visible Music School Memphis TN
Fabric of Paradise - 2014. Solo Exhibit. Crosstown Arts, Memphis TN.
gif.local - 2014. Group Show. Governor's Island. New York, New York.
The Replacements - 2014. Group Show. Southfork Memphis Gallery. Memphis, TN
Laser Cat - 2014. Group Show - Animated Projection / Installation Exhibition. New York, New York.
ART RISE: Savannah's Gif Art Festival - 2015. Group Show - Animated Projection. Savannah, GA
LUSH INTERIORS - Spring 2016. Solo Exhibit. Memphis Botanical Gardens. Memphis, TN
ANATOMYA - Fall 2016 ArtBio. Online Exhibition. Brazil.
DIGITAL_LUV <3 - Winter 2016. Group Show Curated by GIRLS & KALTBLUT Magazine - Berlin, Germany
Omnivorous Eyes: Art + Design Retrospective - January 2017. Fine Arts Building. University of Tennessee at Martin
LUSH INTERIORS - Nov - Dec 2017. Solo Exhibit. Channel to Channel Gallery. Nashville, TN
 


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