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TAXI ACTIVATION
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MEMPHIS TOURISM — TAXI ACTIVATION —
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      Art Direction 
 Illustration
 Mural
 Fleet Design
 Media Campaign
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 Sector: Travel + Culture
LONDON TAXIS
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LONDON TAXIS —
A—SIDE
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        The Classic Tune You KnowFrom Stax to Sun Studios, BB King to Al Green, This is the Memphis people outside dream about, where the air is filled with honeysuckle and soul. 
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        DescriptorsLush botanics Painterly washes of color People melded with place A familiar snap to evoke a familiar sound 
B—SIDE
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        The Deep Cut You Don’t KnowFrom Royal Studios to the High/Low, juke joints to dive bars, this is the Memphis locals know and love — and love to share with newcomers 
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        DescriptorsSwirling lights A heady buzz The right balance of glam and grit to match the spirit of the city 
GREEN ONIONS
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        MEMPHIS LEGACYBooker T. tickling the organ keys to cook up some green onions. 
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        DescriptorsSaturated red-orange and greens A nod to the original album art and type treatment 
MOTEL MIRRORS
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        MEMPHIS ContemporaryAmy LaVere with her upright bass surrounded by lost motel mirrors 
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        DescriptorsWarm wood tones, and a rich blue-green that reminds you of being on the open road under the open sky. 
 
        
        
      
    
    PARIS TAXIS
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PARIS TAXIS —
 
          
          
        
       
          
          
        
       
  

 
               
               
               
               
               
               
               
               
               
               
               
               
               
               
               
               
               
               
               
               
               
               
               
               
               
               
               
               
              