Celebrating B.B. King’s Legacy: Honoring one of Memphis’ most iconic music figures and the cultural significance of the blues genre through engaging visual storytelling.

Flexibility Across Platforms: Working with key art designed to be adaptable to different formats, from social media templates to out of home adverts, allowing the visuals to stay consistent while catering to various media platforms.

High-Visibility: Graphics will incorporate B.B. King’s likeness and influence, ensuring that the campaign speaks to both his history and its ongoing impact on Memphis culture that will help support the key activations during the 100 day campaign.

Amplifying Memphis as the Home of the Blues: The overall design approach will reinforce Memphis’s role as a major hub of blues music and culture, aligning with local and national pride while highlighting the city as a destination for blues lovers worldwide.